Moving away from the guitar histrionics of Beauty Stab, Martin Fry reduced ABC to a duo of himself and Mark White for 1985's danceable How to Be a...Zillionaire! Incorporating light hip-hop rhythms, ABC made sure Zillionaire sounded contemporary for mid-'80s dance clubs, and as a result, some of the record sounds stiff and dated. Still, when Fry's sense of melody is on, as on the catchy single "Be Near Me," or when he works in his vicious, cynical wit, as on "How to Be a Millionaire" and "So Hip It Hurts," the record rivals the peaks of Lexicon of Love. ~ Stephen Thomas Erlewine, All Music Guide